At the intersection of elite competition and premium brand engagement, Porsche Carrera Cup North America offers a partnership platform unlike any other.
Business relations.
High performance on and off the track.
Porsche Carrera Cup North America competes at the continent’s most prestigious motorsport events, racing alongside Formula 1, IMSA, and IndyCar. From March through October, the championship delivers consistent, high-profile exposure for partners both on track and across digital platforms. In 2025 alone, Porsche Carrera Cup North America generated more than 40,000,000 social media impressions, extending the reach of each race weekend far beyond the paddock.
Our role extends well beyond delivering elite competition. Through Porsche Motorsport North America, Carrera Cup provides a fully integrated championship platform that includes series organization, technical expertise, media and communications, VIP hospitality, and tailored marketing activation. The result is a premium partnership environment with national visibility and the flexibility for market-specific execution, all anchored by the credibility and performance of the Porsche brand.
Winning together.
For more than 60 years, Porsche has used motorsport as a proving ground for excellence, innovation, and performance. Porsche Carrera Cup North America embodies that philosophy, offering partners more than traditional sponsorship. Each partnership is thoughtfully developed around clear business and communication objectives, with custom activation designed to deliver authentic engagement and measurable return on investment.
Join the grid.
We invite you to share your goals, challenges, and vision with us. From there, we will collaborate to develop a bespoke partnership concept that aligns with your brand and delivers real impact. Compete with conviction alongside Porsche Carrera Cup North America and discover how your brand can win in motorsport.
To start the conversation, contact us at:
Unforgettable experiences.
Partnership with Porsche Carrera Cup North America unlocks a range of exclusive experiences designed to connect brands directly with the thrill of motorsport.
Our Porsche Carrera Cup North America partners.
Yokohama Tire.
At Yokohama, we believe that motorsports are the ultimate test of performance, innovation and durability. Everything we learn while competing under grueling race conditions leads to better performing, longer lasting tires for the track and street.
Solairus Aviation.
Solairus Aviation is the leading provider of aircraft management, private jet charter, and aviation consulting services. Since 2009, Solairus has focused on safety, reliability, and personalized solutions. With a fleet of 340+ aircraft across 75+ U.S. locations and a team of over 1,600 professionals, Solairus delivers exceptional private aviation experiences.
PenFed Credit Union.
Pentagon Federal Credit Union (PenFed) is America’s second-largest federal credit union, serving 2.9 million members worldwide. PenFed serves military and non-military personnel alike, offering market-leading certificates, checking, credit cards, personal loans, mortgages, auto loans, student loans, and a wide range of other financial services. We exist to educate, encourage, and to usher our member’s dreams into reality. Federally insured by NCUA. Equal housing lender.
Mobil 1.
Protecting history for more than 70 years, more than 1 million Porsche engines rely on Mobil 1 full synthetic motor oil. The enhanced shear stability of Mobil 1™ 15W-50 can help resist viscosity shear down and resist high-temperature degradation. Mobil 1™ FS 0W-40 is the result of extensive cooperative development with Porsche to help provide unsurpassed performance in the latest engine technology including turbocharged and direct injection engines. For the love of driving, Mobil 1™ advanced synthetic motor oil protects your performance art.
K1 Speed.
K1 Speed is the world’s premier indoor go-kart racing brand. The family-owned business was founded by David and Susan Danglard in 2003 to bring European-style kart racing to North America. The platform’s 107+ kart racing centers span 32 states and 10 countries.
The foundation of the program is the K1 Challenge GP, K1 Speed’s international competitive karting league structure. The leagues are divided into Junior, Teen, and Adult age groups, with the Teen and Adult categories forming the K1 Speed side of the Porsche selection process. Drivers compete monthly at their local K1 Speed facility, earning points toward advancement into state and national-level competition.
From the group of top performers who reach the national stage, Porsche Motorsport North America and K1 Speed will jointly select two standout drivers. One teen and one adult racer will earn a waived entry fee for a future season of either Porsche Sprint Challenge North America by Yokohama or Porsche Sprint Challenge USA West by Yokohama, offering a direct transition from indoor karting to professional-level sports car racing.
ExxonMobil.
For more than 135 years, ExxonMobil has been developing quality fuel products to get people where they need to go. From the early days of Standard Oil and Socony-Vacuum Oil, to the brands by which we are known today – Exxon, Mobil, and Esso – we are happy to have played a role in some of America’s most memorable journeys and hope to continue to be part of your journey for decades to come.
Sparco.
Sparco S.p.A. is an Italian auto parts and accessories company headquartered in Volpiano near Turin, Italy, that specializes in producing racing equipment, including seats, steering wheels, harnesses, racewear, and helmets.
Race Brew.
Race Brew – The first alcohol-free, 0.0% racing-inspired beer by PT Autosport in partnership with Momentum Brewery. The collaboration between PT Autosport and Momentum Brewery came together through the common goal of providing an alcohol-free beer to the racing community that is high-quality, refreshing, and enjoyable among family, friends and competitors. What better way to enjoy a podium than with an alcohol-free, 0.0% racing-inspired beer.
PAGID Racing.
PAGID Racing is the exclusive motorsport brand of the TMD Friction Group, producing racing and high performance brake pads. PAGID Racing products offer the highest possible performance levels over a wide range of operating conditions, and are available in many different material formulations.
Apex One.
Apex Driving Events was launched in the summer of 2014. A strong passion for motorsport, and a credit card limit just high enough to rent a race track, resulted in a one-day event at Lime Rock Park. Initially focused on enthusiast drivers with high performance street cars, the concept has evolved into a professional motorsport development platform. This evolution of offering brings an evolution in name, as of the start of 2025 Apex Driving Events has matured into Apex One, offering programs that run the full spectrum of motorsport. From the pinnacle of modern sports car racing with LMDh Hybrid Prototypes, to amateur drivers looking for licensure to launch their racing career, we embrace motor racing enthusiasts at all levels. Racing Distilled.
International Motor Sports Association.
The International Motor Sports Association (IMSA) has been sanctioning races in North America since 1969. IMSA's flagship series - the WeatherTech SportsCar Championship - competes at 11 of North America's leading sports car venues. Competition takes place in five classes - Grand Touring Prototype (GTP), Le Mans Prototype 2 (LMP2), Le Mans Prototype 3 (LMP3), GT Daytona Pro (GTD PRO) and GT Daytona (GTD) - and brings together renowned drivers with leading manufacturers for some of the world's biggest sports car events, including the Rolex 24 At Daytona and the Mobil 1 Twelve Hours of Sebring.
