Porsche Cars GB welcomes Aspire as exciting new motorsport partner
Porsche Carwow Carrera Cup GB has entered into a new partnership with Aspire Pre-Flight Hospitality (Aspire), Swissport International’s airport hospitality brand, bringing together Aspire’s award-winning hospitality, and the equally outstanding experience provided by Porsche Cars GB at the racetrack.
The partnership will see Aspire’s logo featured on the full grid of Porsche 911 GT3 Cup cars for the remainder of the 2026 season, with a prominent logo position on the front bumper for Rounds 7 & 8 of the championship at Thruxton, and Rounds 9 & 10 at Donington Park.
For more than 35 years, Aspire Pre-Flight Hospitality has been translating the luxury hotel experience into an exceptional lounge and lifestyle experience. As of the end of 2025, Aspire has 110 lounges open, or scheduled to open in 2026 around the world and continues to invest in premium airport hospitality concepts across key markets.
James MacNaughton, Head of Motorsport, Porsche Cars Great Britain: “Guest hospitality is paramount to our team at every Porsche Carwow Carrera Cup GB race weekend, which is why our partnership with Aspire Pre-Flight Hospitality was a natural alignment. I’m looking forward to what is to come as we build our partnership with Aspire across the remainder of the 2026 season.”
David Collyer, Global Senior Vice President of Aspire Pre Flight Hospitality: “For both Aspire and the team at Porsche Motorsport GB, guest experience is at the heart of everything we do. It doesn’t matter whether it’s by the track or by the runway, our teams are equally as committed to expertise, performance & partnership, ensuring our customers leave having enjoyed a wonderful experience.”
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